Free AI starter kit
Free AI starter kit
Three things to get you moving with AI: a shortlist of tools worth knowing, copy-and-paste prompt templates, and a cheat-sheet for steering how the writing sounds. Take what is useful, no sign-up, no catch.
A working shortlist of AI tools across writing, image, video, voice, summarising, site-building and automation. A handy starting point as you build out your own stack.
| Tool | Category | What it does |
|---|---|---|
| ChatGPT | Generative AI | Natural language processor |
| Google Gemini | Generative AI | Natural language processor |
| Anthropic Claude | Generative AI | Natural language processor |
| Meta AI | Generative AI | Natural language processor |
| ChatGPT + DALL·E | Image Generator | Text-to-image generator inside ChatGPT Plus (paid) |
| Video AI by Invideo | Text-to-Video | Informational videos with voice-overs and captions, a ChatGPT-4 plugin; search plugins for “Video AI by Invideo” |
| Chatbase | Chatbot | Custom ChatGPT for your website |
| Eleven Labs | Text-to-Speech | Natural-sounding voices |
| HeyGen | Text-to-Video | Train and add voice and animated avatars |
| Pictory | Text-to-Video | Convert text scripts and articles into videos with stock footage |
| Midjourney | Image Generator | Discord-based AI art tool |
| StockImg AI | Image Generator | Generate logos, book covers, posters and more |
| AI Image Enlarger | Image Enhancer | Upscale small or pixelated images |
| Glasp / Filechat | Summarise | Social web highlighter & YouTube summary |
| ChatPDF | Summarise | Chat with any PDF |
| Gemini + @YouTube | Summarise | YouTube video summariser |
| Durable | Website Generator | Generates a site with images and copy in seconds |
| Uizard | Website Generator | Create UI, wireframes, prototypes and mockups |
| Hostinger | Website Generator | Build your website in minutes |
| Make.com | No-code App Builder | Build and automate anything |
| Bubble | No-code App Builder | Fast, cheap, flexible way to build your product idea |
| Opus Clip | Generative Video | Repurposes long videos into shorts in one click |
| Fathom | Notetaker | Meeting notetaker |
| Claude Prompt Generator | Prompt Generator | Helps solve the “blank page problem” |
Copy, swap the bits in brackets for your own details, and paste. Fill-in fields look like [this] or <<this>>, replace the whole marker, brackets and all.
| Warm-upGet started with basic prompts | Act as [famous person/job title]. Give me [number] ideas to improve [activity] to reach [goal]. You are a [job title] of [workplace]. How do you achieve [goal] on [platform]? Give some uncommon strategies that [industry, person] can use to [goal] on [platform]. Explain how to [idea] to achieve [goal] on [platform]. |
| StrategyIdeal customer profilesPaste in your business primer first. | Act as a Brand Strategist. Please create 3 ICPs for my business. Use my business primer, but also use this information I know about my top 10 clients:
[industry]
[age]
[location]
[revenues]
[team size]
[pain points]
[goals] |
| StrategyBuyer’s journey contentPaste in your business primer first. | Act as a Marketing Specialist with expertise in my industry and provide 3 content idea types for our ideal customers based on their stage in the buyer's journey. Provide relevant topics and suggestions for content types. |
| SEOSEO blog article generatorSearch Google for your long-tail keyword and copy the “People also asked” list first. | Act as an expert SEO copywriter and write an SEO optimised article on <<long tail keyword phrase>>.
In the article, answer the following questions:
<<list of "People also asked" from search>>
Include anchored keyword hyperlinks within the text for the following products:
<<title and URLs of products or other articles you want to reference>>
Please write a 750 word blog article in markdown format. |
| SocialSocial media content calendar | Act as one of the world's best social media marketing experts and create a content calendar for the next [month/quarter/year] that includes [number] of blog posts, [number] of 60-second social media videos, [number] of 5-7 minute videos, and [number] of email newsletters. Act as a creative designer and create eye-catching images to go with each of the seven posts in the plan above. Make the images high-quality and photographic. Never include words or text in the images. |
| VideoVideo script generator | Act as a world-class direct-response marketing copywriter and create a 1-minute teleprompter script I can use with my animated avatar. Start with a compelling hook and include a call to action at the end to "Book now for a strategy session". Do not include timestamps or headings, just the video script, ready to paste into a text-to-video application. |
| WebsiteWebsite content generator | Act as a content writer and provide a well-crafted list of 10 frequently asked questions (FAQs) and their answers, tailored to a [topic/product/service]. Ensure the questions are relevant, concise and informative, and the answers clear, accurate and helpful. |
| LaunchOffer, product or event launch | Act as a marketing expert and create a launch calendar for [offer/event/product], starting on [date].
More information: [more about the offer/event/product]
The target audience is: [audience]
Please format as a table.
Do you have any questions? |
| BlogBlog article sequence | Write a blog post about some common misconceptions about [topic] and how they can be corrected. Can you write a [number]-word article with a [professional/emotional/exciting/fun] tone that explains the benefits of [topic] for [reader]? Start with the PAS formula to compel the reader to read the whole article, and include a call to action in the last paragraph mentioning [offer]. Write a blog post giving an overview of the advantages of [specific activity or hobby]. Provide [tips/insights/mistakes/lessons] and a list of recommended equipment to get started. |
| RepurposeHeadlines from existing content | Based on this content, give me [number] headlines for [audience]. Use [keyword].
[paste article, podcast or video transcript] |
| VoiceWriting to match your voice | Voice and style guide: Write at a [grade/degree] level. Use [clear/simple/difficult/elaborate] language. Bias toward short sentences. Avoid jargon, acronyms, etc. Rewrite my writing in a more [formal/funny/serious/sarcastic/optimistic/pessimistic/lighthearted] way. [insert text] Rewrite the text emulating [Ernest Hemingway, Daniel Kahneman, J.R.R. Tolkien]'s writing style. |
| FormatFormatting the output | Format your response using markdown. [Use headings, subheadings, bullet points and bold to organise the information, etc.] |
| ResearchResearching a topic | Give me some [fun/interesting/scary] facts and statistics about [topic] that [audience] needs to know. What are the best [methods/process/frameworks] that will help [the audience] solve [problem]? Include sources and links. |
| SocialOptimise your social profiles | Write a LinkedIn [about or summary] section using my resume: [paste resume]. Use the keywords [keyword x, y, z] and appeal to hiring managers and [job titles] at [company size] [industry]. Write in first person and use a [adjective] tone of voice. Include a CTA at the end with reasons to connect with me. There's a 2,000-character limit. I want to update my Twitter profile and optimise for [target audience/persona/industry]. Write me a persuasive headline that gets a potential customer to click on my website. You have a maximum of 160 characters. I want you to update my Instagram profile to achieve [goal]. You have 150 characters. I am [job title] in [niche/industry]. You can use emojis. You have 80 characters to write my TikTok bio. I need it to describe [details about yourself] and [how you help others]. Keep it short and engaging. Write a script titled [headline]. Make sure to cover [topic 1, topic 2, topic 3]. Write it for an audience of [demographics like age, interests, hobbies]. Include a call to action to [action you want viewers to take]. |
These are the words you drop into a prompt to steer how the writing sounds, “write this in a conversational tone, storytelling style.” Pick one from each list and the output changes shape.
| Conversational | Friendly, approachable and casual. Works well for brands that want to build a personal connection with their audience. |
| Professional | Formal and authoritative. Works well for brands that want to establish themselves as experts in their field. |
| Humorous | Playful and lighthearted. Works well for brands that want to entertain their audience and create a sense of fun around their products or services. |
| Inspirational | Uplifting and motivational. Works well for brands that want to inspire their audience and encourage them to take action. |
| Educational | Informative and instructional. Works well for brands that want to teach their audience about a particular topic or product. |
| Empathetic | Understanding and compassionate. Works well for brands that want to show they care about their customers' needs and concerns. |
| Direct | Clear and to the point. Works well for brands that want to convey information quickly and efficiently. |
| Witty | Clever and humorous. Works well for brands that want to entertain and engage their audience while conveying their message. |
| Sarcastic | Ironic and sardonic. Works well for brands that want to convey humour or edginess, but use with caution, as it's easily misinterpreted. |
In the tone of <<expert/influencer>> | Makes the copy read like it was written by a specific person, e.g. Tony Robbins, Russell Brand, Mel Robbins. |
| Humorous | Using humour to engage and entertain the audience. Effective for advertising and creative writing. |
| Fun and playful | Humour, puns and wordplay to create an engaging, entertaining message that captures the reader's attention. |
| Conversational | A casual, informal tone for a more personal, relatable message. Effective for blog posts, social media and informal communications. |
| FOMO | Scarcity, exclusivity or limited-time offers to create urgency and motivate the audience to act. Effective for marketing and advertising. |
| Persuasive | Compelling language and techniques to convince your audience to take an action or adopt a viewpoint, includes FOMO. |
| Benefit-driven | Focusing on the specific benefits the audience gets from an action, product or service. Effective for marketing and advertising. |
| Problem-solution | Highlighting a problem or pain point the audience is experiencing, then presenting a clear solution. Effective for marketing and sales. |
| Collaborative | An inclusive approach that reflects the values and perspectives of a group or community. Effective for organisational communications, public statements and social advocacy. |
| Storytelling | A narrative structure to tell a story that resonates with your audience. |
| Informative | Presenting information in a clear, concise and easy-to-understand way. |
| Creative | Imaginative language and techniques to create a memorable, engaging experience for your audience. |
| Descriptive | Vivid language and sensory detail to create a visual image for your audience. |
| Expository | A logical, objective presentation, often using headings, bullet points and lists. |
| Metaphorical | Metaphors or analogies to make abstract concepts more concrete and relatable. |
| Emotional | Language that evokes strong emotions in your audience, such as empathy, excitement or fear. |
| Hemingway | Short, direct sentences and clear, simple language, concise and impactful. |
| Before-After-Bridge | When the audience isn't aware of the problem, or the benefits of the solution. |
| PAS (Problem-Agitate-Solution) | When the audience is facing a specific problem. |
| Problem-Agitate-Solve | When the audience is aware of the problem and needs a solution. |
| Features-Advantages-Benefits | When the audience is interested in the details of the product or service. |
| AIDA (Attention, Interest, Desire, Action) | When the audience needs to be persuaded to take action. |